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職責(zé)描述： Who are you ? 你將成為Xiaomit土耳其的產(chǎn)品營銷專家，為多款xiaomi旗下的明星產(chǎn)品產(chǎn)出整合營銷方案，策劃不同的營銷活動(dòng)，以達(dá)成產(chǎn)品的商業(yè)成功。 What will you do? 產(chǎn)品營銷策劃 - 與全球產(chǎn)品營銷團(tuán)隊(duì)合作，完成本地產(chǎn)品營銷的傳播信息梳理，并負(fù)責(zé)產(chǎn)品主要營銷信息的本地化 - 與產(chǎn)品團(tuán)隊(duì)/零售團(tuán)隊(duì)/電商團(tuán)隊(duì)合作，梳理產(chǎn)品生命周期重要節(jié)點(diǎn)，如上市，首銷等，完成傳播路線圖 - 與市場(chǎng)團(tuán)隊(duì)其他成員合作，根據(jù)市場(chǎng)洞察與總部傳播方案，通過不同的營銷手段（包括不限于公關(guān)，媒介，社媒，線下活動(dòng)，跨界合作等），構(gòu)思本地產(chǎn)品生命周期營銷方案 營銷項(xiàng)目管理 - 與市場(chǎng)部?jī)?nèi)外部利益相關(guān)者合作（其他市場(chǎng)部成員以及外部供應(yīng)商），保證營銷項(xiàng)目準(zhǔn)時(shí)，高質(zhì)量交付 - 與產(chǎn)品團(tuán)隊(duì)保持緊密溝通，確保產(chǎn)品營銷投入與營銷活動(dòng)與銷售節(jié)奏一致 項(xiàng)目總結(jié)與復(fù)盤 - 根據(jù)具體營銷目的，確定核心指標(biāo)，對(duì)項(xiàng)目的結(jié)果進(jìn)行評(píng)估，進(jìn)行項(xiàng)目總結(jié)與提升 - 根據(jù)需求與外部供應(yīng)商合作，針對(duì)核心用戶群體完成用戶調(diào)研，驗(yàn)證產(chǎn)品營銷成果 任職要求： 本科以上 會(huì)土耳其語，英語聽說讀寫流利，會(huì)中文加分 5年以上B2C甲乙方市場(chǎng)營銷經(jīng)驗(yàn)，消費(fèi)電子品牌優(yōu)先 高效的人際溝通技巧， 有項(xiàng)目管理經(jīng)驗(yàn)，與風(fēng)險(xiǎn)控制意識(shí) 有創(chuàng)意，有點(diǎn)子，熱愛潮流科技 As Xiaomi's product communication expert, the candidate will lead in designing integrated marketing communications strategy to achieve commercial success for Xiaomi products in Turkey. Major responsibilities will include: Product Marketing Strategy Working with Global Product Communications Team to localize product communication plan; Working with Product Management/Retail/E-commerce Team to create life-cycle communication roadmap based on important milestones, such as launching, F/S, etc.; Based on market insights and global communication plan, working with other local marketing team members to create product communications plan based on each product's life-cycle, including but not limited to PR, Media, Social Media, Offline activities, Co-branding, etc.; Project Management Ensuring timely delivery of international and local Product Communications Projects; Closely working with Product Management Team to ensure alignment of marketing investment, marketing activities and sales activities; Creating KPIs for each product communication projects and making constant review and evaluation; Working with external suppliers to complete customers survey and verify the result of product communication projects; Qualifications Bachelor's degree or above; Fluent in English and Turkish; Preferably 5 years' B2C experiences in consumer electronics area; Excel in cross-function collaboration, cultural sensitivity and cultural awareness; Product Management experiences will be plus; Strong in creativity; Having intense curiosity in understanding detailed specs of each product.